Reconciliation Recognition Awards

The Reconciliation Recognition Award (RRAC) is an initiative launched by the Epekwitk Assembly of Councils, to show their appreciation for the work being done to advance Reconciliation by individuals, businesses, and organizations here on Epekwitk (Prince Edward Island).

The Reconciliation Recognition Award is based on a series of criteria that serves to recognize, respect, and include Epekwitnewaq Mi’kmaq stories, history, or land in such a way that creates a positive and inclusive Island community with lasting impacts for future generations.

Reconciliation Recognition is awarded to those who:

  • Show support and allyship to the First Nations peoples of Epekwitk, Mi’kma’ki and Indigenous Peoples across Canada.
  • Make a conscious and selfless effort and initiative to recognize, respect and include the Epekwitk Mi’kmaq stories, artwork, people, history, or land.
  • Create a lasting impact and an excellent example of How to Be An Ally – their actions prove their dedication to Reconciliation, their willingness to create an inclusive and considerate world, and for helping to move towards a better tomorrow.

2025 Reconciliation Recognition Award Recipients

Island Nature Trust 

Island Nature Trust (INT) has demonstrated an ongoing commitment to reconciliation through its meaningful partnerships with the Epekwitnewaq Mi’kmaq, its incorporation of Mi’kmaw knowledge into conservation planning, and its respect for Mi’kmaw rights, values, and stewardship principles. As an organization dedicated to the protection of natural spaces in Epekwitk (Prince Edward Island), INT has worked collaboratively with the Epekwitk Assembly of Councils and L’nuey since 2019 to ensure Mi’kmaw voices are not only heard but centered in land conservation decisions and cooperative action. 

A major and recent example of this commitment is INT’s collaboration and support in the Pituamkek area for ongoing Mi’kmaw co-management as part of Pituamkek National Park Reserve. This action represents a tangible and impactful step toward reconciliation — helping to ensure the protection of a culturally and ecologically significant area under Mi’kmaw leadership. 

Island Nature Trust has consistently recognized the importance of ethical space, working in good faith to integrate Mi’kmaw perspectives, particularly in the areas of biodiversity, species protection, and traditional land use. The organization has shown a willingness to share authority and responsibility for land protection, reflecting true partnership and mutual respect. 

Through these actions, Island Nature Trust has shown leadership in land-based reconciliation, helping to foster a more respectful and balanced relationship between settlers and the Epekwitnewaq Mi’kmaq.  

Nature Conservancy of Canada  

The Nature Conservancy of Canada (NCC) has been a valued partner in advancing reconciliation in Epekwitk by working collaboratively with the Mi’kmaq to protect, conserve, and steward lands in a way that honours Mi’kmaw rights and perspectives. NCC has actively engaged with the Epekwitk Assembly of Councils and L’nuey on numerous conservation projects, consistently demonstrating openness, humility, and a strong commitment to building long-term, respectful relationships. 

One of the most notable examples of this partnership is the work surrounding land transfers and shared stewardship, including Kwesawe’k/Oulton’s Island, where NCC has recognized the need to restore Mi’kmaw governance and access to traditional territories.  

Another key example of NCC’s reconciliation in action is the organization’s support and partnership in the Pituamkek area for ongoing Mi’kmaw co-management as part of Pituamkek National Park Reserve. Their commitment is an act of reconciliation that respects Mi’kmaw connections to the land and supports cultural revitalization through the establishment of this new national park. 

The organization has worked with the Mi’kmaq to ensure culturally significant areas are protected and that Mi’kmaw knowledge is reflected in land management plans. By supporting the return of land and the creation of co-management opportunities, NCC is helping to advance Mi’kmaw self-determination in environmental governance. 

In addition, NCC’s support for community engagement, language integration, and knowledge exchange in conservation efforts demonstrates a deep respect for Mi’kmaw culture and a commitment to reconciliation beyond words.  

These actions show that reconciliation is not a one-time gesture, but an ongoing journey grounded in trust, collaboration, and shared responsibility.

Julia Campbell (PEI Fashion Week)

Julia Campbell, founder and creative director of PEI Fashion Week, has shown remarkable leadership in advancing reconciliation through the arts by creating inclusive spaces that honour and elevate Mi’kmaq and other Indigenous designers, artists, and storytellers. Through her vision, PEI Fashion Week has grown into more than just a celebration of style — it has become a platform for cultural expression, education, and healing. 

Julia has worked with intention to ensure Mi’kmaq and Indigenous representation is not an afterthought but a central and respected part of the event. Her commitment to meaningful inclusion is evident in the way she engages with Mi’kmaw designers and models, providing them with opportunities to showcase their work, share their stories, and be celebrated on their own terms. She has collaborated closely with Indigenous communities to ensure presentations are done with cultural integrity, respect, and pride. 

Beyond the runway, Julia has used PEI Fashion Week as a vehicle for dialogue and connection — helping to break down stereotypes, uplift Indigenous voices in creative industries, and foster mutual understanding. Her efforts have helped educate audiences about the significance of Mi’kmaw culture, symbolism, and craftsmanship in fashion, while offering a strong example of what reconciliation in creative spaces can look like. 


Previous Recipients


Award Winners on the Podcast

Education as a Means of Reconciliation – With Mary Kendrick Juku'e

Journey Towards Reconciliation – With Julie Gagnon Juku'e


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‘How We Say Home’ Contest Rules

  1. The contest is open to all persons who reside in Prince Edward Island and are eighteen (18) years of age or older except for employees of L’nuey, their immediate families, cohabitants, agents or contractors.
  2. To enter the giveaway, submit your full name, phone number and email address on the form at lnuey.ca/howwesayhome, and answer the question as stated in the field provided.
  3. Contest begins on November 6, 2023 at 12:00:00 a.m. AST and ends on March 4, 2024 at 11:59:59 p.m. AST
  4. The prize consists of:
    • Basket by master basket weaver, Keptin Jimmy Bernard
    • L’nuey blanket
    • L’nuey Toque
    • $200 grocery gift card
  5. Prize winner will be selected via a random draw on March 12, 2024.
  6. L’nuey will contact the Prize winner through the email address provided on the contest entry form. If it is not possible within a 48 hour period to contact the Prize winner, L’nuey will disqualify that Entry and randomly select another Entry as the winner. Once the winner is successfully contacted, they will be required to answer a skill-testing question to be verified.
  7. Once verified, the Prize winner must make arrangements with L’nuey to pick up their prize.
  8. The Prize must be accepted as described and may not be transferred to another person prior to being awarded. L’nuey retains the right to replace the Prize with a different prize of equal or greater value if the original prize becomes unavailable for reasons beyond L’nuey’s control.
  9. The name of the winner upon receiving their Prize will be posted on L’nuey’s website, as well as shared on their social channels.
  10. L’nuey reserves the right to cancel, modify or suspend the Contest without notice, for any reason, including if they are not capable of running as planned or the Contest is adversely affected by computer virus, fraud, technical failures or other causes beyond its control.
  11. All Contestants agree to be bound by the rules of the Contest and release L’nuey and all parties associated with the Contest from any liability with respect to this Contest or any prize.
  12. All decisions by L’nuey with regard to all aspects of this Contest are final.

‘Definition of Home’ Contest Rules

  1. The contest is open to all persons who reside in Prince Edward Island and are eighteen (18) years of age or older except for employees of L’nuey, their immediate families, cohabitants, agents or contractors.
  2. To enter the giveaway, submit your full name, phone number and email address on the form at lnuey.ca/ourhome, and answer the question as stated in the field provided.
  3. Contest begins on July 17, 2023 at 12:00:00 a.m. AST and ends on September 30, 2023 at 11:59:59 p.m. AST
  4. The prize consists of:
    • Basket by master basket weaver, Keptin Jimmy Bernard
    • L’nuey blanket
    • L’nuey Toque
    • $200 grocery gift card
  5. Prize winner will be selected via a random draw on October 6, 2023.
  6. L’nuey will contact the Prize winner through the email address provided on the contest entry form. If it is not possible within a 48 hour period to contact the Prize winner, L’nuey will disqualify that Entry and randomly select another Entry as the winner. Once the winner is successfully contacted, they will be required to answer a skill-testing question to be verified.
  7. Once verified, the Prize winner must make arrangements with L’nuey to pick up their prize.
  8. The Prize must be accepted as described and may not be transferred to another person prior to being awarded. L’nuey retains the right to replace the Prize with a different prize of equal or greater value if the original prize becomes unavailable for reasons beyond L’nuey’s control.
  9. The name of the winner upon receiving their Prize will be posted on L’nuey’s website, as well as shared on their social channels.
  10. L’nuey reserves the right to cancel, modify or suspend the Contest without notice, for any reason, including if they are not capable of running as planned or the Contest is adversely affected by computer virus, fraud, technical failures or other causes beyond its control.
  11. All Contestants agree to be bound by the rules of the Contest and release L’nuey and all parties associated with the Contest from any liability with respect to this Contest or any prize.
  12. All decisions by L’nuey with regard to all aspects of this Contest are final.

‘Shaping the Epekwitk of Tomorrow’ Contest Rules

  1. The contest is open to all Mi’kmaq who reside in Prince Edward Island and are eighteen (18) years of age or older except for employees of L’nuey, their immediate families, cohabitants, agents or contractors.
  2. To enter the giveaway, submit your full name, phone number and email address on the form at lnuey.ca/progress, and answer the question as stated in the field provided.
  3. Contest begins on January 23, 2022 at 12:00:00 a.m. AST and ends on April 30, 2023 at 11:59:59 p.m. AST
  4. The prize consists of:
    • Basket by master basket weaver, Keptin Jimmy Bernard
    • L’nuey blanket
    • L’nuey Toque
    • $200 grocery gift card
  5. Prize winner will be selected via a random draw on May 8, 2023.
  6. L’nuey will contact the Prize winner through the email address provided on the contest entry form. If it is not possible within a 48 hour period to contact the Prize winner, L’nuey will disqualify that Entry and randomly select another Entry as the winner. Once the winner is successfully contacted, they will be required to answer a skill-testing question to be verified.
  7. Once verified, the Prize winner must make arrangements with L’nuey to pick up their prize.
  8. The Prize must be accepted as described and may not be transferred to another person prior to being awarded. L’nuey retains the right to replace the Prize with a different prize of equal or greater value if the original prize becomes unavailable for reasons beyond L’nuey’s control.
  9. The name of the winner upon receiving their Prize will be posted on L’nuey’s website, as well as shared on their social channels.
  10. L’nuey reserves the right to cancel, modify or suspend the Contest without notice, for any reason, including if they are not capable of running as planned or the Contest is adversely affected by computer virus, fraud, technical failures or other causes beyond its control.
  11. All Contestants agree to be bound by the rules of the Contest and release L’nuey and all parties associated with the Contest from any liability with respect to this Contest or any prize.
  12. All decisions by L’nuey with regard to all aspects of this Contest are final.

‘Connected by Home’ Contest Rules

  1. The contest is open to all persons who reside in Prince Edward Island and are eighteen (18) years of age or older except for employees of L’nuey, their immediate families, cohabitants, agents or contractors.
  2. To enter the giveaway, submit your full name, phone number and email address on the form at lnuey.ca/connected, and answer the question as stated in the field provided.
  3. Contest begins on December 12, 2022 at 12:00:00 a.m. AST and ends on January 31, 2023 at 11:59:59 p.m. AST
  4. The prize consists of:
    • Basket by master basket weaver, Keptin Jimmy Bernard
    • L’nuey blanket
    • L’nuey Toque
    • $200 grocery gift card
  5. Prize winner will be selected via a random draw on February 6, 2023.
  6. L’nuey will contact the Prize winner through the email address provided on the contest entry form. If it is not possible within a 48 hour period to contact the Prize winner, L’nuey will disqualify that Entry and randomly select another Entry as the winner. Once the winner is successfully contacted, they will be required to answer a skill-testing question to be verified.
  7. Once verified, the Prize winner must make arrangements with L’nuey to pick up their prize.
  8. The Prize must be accepted as described and may not be transferred to another person prior to being awarded. L’nuey retains the right to replace the Prize with a different prize of equal or greater value if the original prize becomes unavailable for reasons beyond L’nuey’s control.
  9. The name of the winner upon receiving their Prize will be posted on L’nuey’s website, as well as shared on their social channels.
  10. L’nuey reserves the right to cancel, modify or suspend the Contest without notice, for any reason, including if they are not capable of running as planned or the Contest is adversely affected by computer virus, fraud, technical failures or other causes beyond its control.
  11. All Contestants agree to be bound by the rules of the Contest and release L’nuey and all parties associated with the Contest from any liability with respect to this Contest or any prize.
  12. All decisions by L’nuey with regard to all aspects of this Contest are final.

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